Many dating sites are targeting older generations

A huge range of dating apps has begun to start a platform of providing a platform for older generating to enroll themselves on the dating sites. These sites are filtered and exclusive for the age bar and focussing on the senior segments.

The only senior generation app which is mobile based includes the Match Group that has a large circle of users but this app was originally created for computers. Other dating sites namely, Lumen which is a UK Based site has an active lifestyle dating.

These apps can only be accessed on smartphones and have different hosting sources, they have users profiles which are verified with human eyes and Artificial Intelligent Scanned selfies.

They are maintaining their quality by restricting the delivery of messages up to 6 messages per say. So that nobody can just broadcast a “Hi” message to everyone reported by Lumen Co-founder and chief marketing Officer Charly Lester. This app is exclusively for the senior audience which are targeted as the circle of interest.

According to a Media article, since Lumen is introduced over 8 months they have reached to almost a millions of the app downloads. They have also commercialized their brand as embarking the milestone of celebrating the downloads
and insights of the audiences. The spot is featured by Silver Classix Crew which includes a group of old women dancing in Atlanta. They are wearing LED lights and dancing

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