Tinder initially gained acceptance from people by emphasizing on looks, with members finding their interests by swiping left or right on photos. Now many other features have been added in the dating app like Tinder Passport which is a paid subscription allowing one to search matches across continents and Vibes, a 48-hour event in the app which allows participants to interact through a series of questions. Presently, the new explore section is available in the U.S., U.K, Australia and New Zealand with more than 15 types of interests, such as “foodies,” “gamers,” and “animal parents”. Tinder’s interactive dating features like “Swipe Night” and “Hot Takes” available on the new tab has also attracted many members. The tab’s release also coincided with an increase in users on tinder and other dating apps during the pandemic helping the sales.
After the pandemic, Tinder saw direct revenue growth of 26% in the second quarter of 2021. According to data from research firm eMarketer, Smartphone dating app users are expected to grow to 28.4 million users in 2022, up from an estimated 27.4 million this year.
The new section was added to give users more context about potential matches which are precise to their expectations. “What they were asking for was not ‘I want a million sections in my profile,’ but instead, context that can be captured in a fun, entertaining and unique way,” Mr. Miller said.
Tinder’s Explore section is fascinating for a generation that loves community and bonding over mutual interests and passions commonly called as Gen Z.
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