The rise of virtual dating in pandemic in India

Online dating is now a well-known and widespread activity in people’s daily lives. Among many virtual dating apps available online, tinder is commonly used for so-called easy access dating, location-based dating, or micro-dating with display picture-based profiles. During the pandemic, the country has been affected badly in all sectors including the interaction of people for match-making and dating, this has seen a rapid rise in people moving towards virtual dating. Virtual dating has not only allowed people to spend more time online for social interaction but also for finding love.

According to sources, the loneliness of the pandemic led to a 42% increase in matches per member, an increase in swipes by 11% and 53% of internet users agree that mobile online dating apps have allowed themselves to find a suitable match because they have access to a lot of people at their fingertips. With virtual dating, people have found new ways of social interaction, finding friends, and love which are different compared to pre-pandemic days. The vaccinations are going on rapidly in the country and people’s lives and economy have revived partly back to normal. It will be interesting now to see if people go back to traditional ways especially in dating and match-making or persist with digital dating.

It is now a noted fact that although born out of necessity, virtual dating has become the new normal especially with the busy schedule not allowing time for dating in people’s lives.

 

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