Lumen dating app is a new app for focusing on a niche of 50+ aged people. This app is created with a lot of risk as people might lose interest of dating when they reach at the such age. A lot of customers are attracted from teenage and middle age. But Lumen has a concept of 50 + People and might be a daring task.
Within 8 months, Lumen has attracted almost one million downloads which in turns loses 49 million tinder users. This is a huge start for lumen. Lumen is associated with two commercials for their 1 million downloads. The 3o second spot consists of The Silver Classix Crew , which includes group of 50 + dancers from Atlanta.
They have utilised ad gyrating in the dark, highlighted bodies by neon lights on their outfits. When the lights
are enlightened they discover that they are of the age may be that of your mother. They have attractive wrinkles and embrace the slogan, “50 is Just the Start”.
This campaign has huge importance for women in their 50s and 60s. These women are capable of and also calls into question social preconceptions ‘ reported by the Co-founder of the CMO company.
All the audience who watched the video asssxac 12sumed that the dancers where young men and not the old ladies. Here, societal conceptions about the age haven’t talked about. Ageism is discrimination which society needs attention on. She exclaimed.