Hinge dating app is launching their very fresh features and promoting the past app to be deleted. The hinge has made quite a success in the past years but now the company is emphasizing on new features and bring out the best to its users.
Tim MacGougan, chief product officer claims that this idea of “design to be deleted” will bring out newness and motivation for giving up the older version as it wasn’t up to the marketing standards. “Old means of communicating relationship, but in a way that was attempting to be maybe a bit mature” he exclaimed to The Verge.
The latest version will include new chat bubble in different colours like purple, salmon and grey which are different to old and dull colours of just grey and blue shades. Now, users can also write about themselves in bio adjacent to their picture.
The minimalistic changes in the app is to make users focussed just on small things as this app isn’t as fancy as swiping apps or Facebook apps. Users should encourage the small changes and feel that each and every profile is attractive in its own way. The profile picture will the main center of attraction. This will be an inspiration for all the daters and much more loyal for their partners.
Further, he speaks, “something that could be a little transactional into something that feels a little bit more conversational” Users can start conversing now with better changes.