Due to the pandemic is there, singles are not sure how to date. Daters are basically talking more in the app and spending more time than ever.
On the same, the new chief executive of match group that owns Tinder and other online apps wrote a letter about the same. They wrote- In Europe, we’ve seen new subscriber declines of around 5% in aggregate since the crisis began, but in countries severely impacted by COVID-19, like Italy and Spain, we have seen more significant declines,” CEO Shar Dubey wrote. “In the U.S., the impact also depends on the level of cases in the region and varies by brand. For example, Tinder in New York State has seen low double-digit declines in new subscribers since the outbreak accelerated, but much of the rest of the country has held up much better.”
“As nearly every aspect of our lives is now conducted via video, singles are also becoming increasingly comfortable with video dates, and we are integrating video chat into our apps,” she wrote. “We have offered video chat features in the past and seen low usage, but we think this time user behavior is likely to change more permanently.”
Most of the traffic they are getting are from the countries that are affected the most and all of them are just having good time in talking.
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